Working Student - Marketing (m/f/d)

Intern / Student, Part-time · München

About us

Workpath was founded with the mission to enable organizations to define and achieve their most important goals. With its AI Companion, simple workflows and automated reports, the Workpath platform makes strategy work simple and accessible from top-level management to individual team members. The platform seamlessly integrates with all relevant corporate processes and tools and leverages Artificial Intelligence to better orchestrate teams and resources around shared goals. Beyond its technology, Workpath also offers training and consulting services for operating model transformation and best-in-class change management. Leading Fortune 500 companies worldwide trust Workpath.

For more information, please visit: https://workpath.com/en/home

Role Overview

We’re looking for a proactive and curious Working Student in Marketing (m/f/d) to join our Marketing team. As an energetic generalist you will play an active role in shaping Workpath’s brand and growth by supporting campaigns, events, lead generation processes, and marketing operations.

This is a great opportunity to gain hands-on experience in a fast-growing technology company and get a behind-the-scenes look at how B2B marketing works in the AI era.

Key Responsibilities

Support the planning and execution of marketing events such as webinars and executive roundtables (using tools like Streamyard)
Help plan and execute lead generation and email campaigns in HubSpot
Assist with paid marketing activities and campaign reporting
Collaborate with the Content and Design teams on marketing materials and social media
Explore and test AI tools to automate workflows and enhance marketing performance
Contribute to general marketing operations and process improvements

Requirements

We don’t expect you to be an expert—what matters most is your curiosity, motivation, and willingness to learn. However, you’re a great fit if you have:

Current enrollment in a related Bachelor’s or Master’s program (e.g., Marketing, Business, Communication, or similar)
Interest in marketing operations, events, and digital campaigns
Familiarity with HubSpot or other marketing tools is a plus
First experiences with AI tools for Marketing
First experiences with Paid Ads (Google and LinkedIn)
Excellent English skills; German is a plus
Organized, detail-oriented, and eager to learn
Energetic mindset, ownership, and a desire to learn and grow

What We Offer

Real impact on Workpath’s visual storytelling and brand presence
Flexible working hours to fit your study schedule
Mentorship & learning opportunities from experienced professionals, directly working with our Marketing leader and one of our co-founders
A hybrid work environment
Mental health days and support through OpenUp
Attractive salary package with additional Hrmony allowance (subsidies for Urban Sports, public transport, Zalando and co.)

Join Us

If you’re ready to kick-start your marketing career in a dynamic, purpose-driven company, we would love to hear from you. Apply now to be a part of our journey in shaping the future of work.

Apply Here

For more information about Workpath, visit our website.

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